Following. With many people wanting more time, more money, or more sleep, it’s a concept most of us are all too familiar with. But are we considering the link between “more” and retirement?
You’ve probably thought about your own retirement – what you want most, how much money you’ll need, and how best to build your nest egg so you can retire the way you want. In other words, you know what you are looking for the most when you stop working.
What about your customers? Do you have any idea what will make their retirement years happier…and does it matter?
It is, and it turns out that the concept of “more” can be a key to helping people create better retirements. At this age, retirement is more than the end of a job. This is the beginning of the best work of life. Helping clients identify the people, places, and activities they want more of can be the key to finding happiness and a new sense of purpose after they stop working.
Help your customers think about the future
The idea of retirement is as unique as your clients are. Some can’t think beyond throwing away the alarm clock. In your 30s and 40s, retirement can seem so far away that it’s hard to imagine anything other than going to work every day. For others, it’s hard to imagine life in retirement because they know that factors beyond their control could change their circumstances.
Still, others may have a better idea of what they want the next big chapter in life to look like, but creating a real plan for it may not be as easy as dreaming about it.
Either way, establishing a clearly defined post-career life plan may seem premature. But the more you can help clients imagine and articulate their ideal retirement, the easier it will be to create a financial strategy to help bring their plans to fruition.
“Today, retirement is less the end of a career and more the beginning of what brings joy and new meaning to someone,” said Chris Grady, executive vice president, head of retail sales at Athens USA. “It’s about doing what you’re passionate about when you want to.”
And with today’s more active lifestyles, rising costs and potentially longer life expectancies, it also means more complex financial needs, including guaranteed income and savings that must grow and potentially last longer.
As a financial professional, finding out what will bring emotional happiness to your clients after they’ve been off work is as important as knowing what financial solutions could help them retire with confidence. Instead of asking clients what they want to do when they retire, digging deeper can help you find out what they want to do in retirement. at.
For example, where do they want to live? Will they downsize their home or move to a retirement community? Will their retirement dream provide them with additional income? How will they stay in touch with their friends and family? Questions like these can be helpful in understanding their future plans better.
Resources to build better retirements
For many people, retirement is not about never working again or retreating to the couch. It’s about reconnecting with a passion or idea that they put on hold or didn’t have time to pursue during their years of work. This is where Athene’s brand new resource library is located, the Discover your client’s Plus toolboxcan help.
“The more resources we can give finance professionals to help them discover what their clients want to retire towards, the easier it is to suggest product solutions that can help their clients live better lives,” suggests Grady.
The Toolkit provides finance professionals with access to a variety of useful tools, including:
- A quiz designed to help clients identify their personality in retirement and what they want most when they stop working.
- Insightful discovery questions and planning worksheets to uncover financial and emotional considerations, which can help put you on the path to a better retirement.
- Real life stories to share with clients and other articles to inspire them to retire their way.
- Education for your clients so they can learn more about retirement solutions that could help them live their best life
Depending on their financial situation and risk tolerance, you can discuss with your clients different ways to invest or save for the retirement they envision. For example, if an annuity is not currently part of their retirement strategy, there are tools that can help introduce the benefits, such as addressing specific needs like accumulation, inheritance, or guaranteed income.
A good retirement strategy is more than dollars and cents. It’s also about knowing what customers want most when the 9 to 5 routine is in their rearview mirror. Whether it’s biking in long-distance races across the country or raising exotic animals, discovering the keys to a better retirement can give you and them the idea of create a plan that helps them achieve their goals.
Go to the Discover your client’s Plus toolbox for tips, tools and resources to help you develop financial strategies that will help your clients retire better.
For professional financial use only. Not for use with the offering or sale of annuities.
This material is provided by Athene Annuity and Life Company (61689) headquartered in West Des Moines, Iowa, which issues annuities in 49 states (excluding NY) and DC, and Athene Annuity & Life Assurance Company of New York (68039) headquartered in Pearl River, New York, which issues annuities in New York.
Athene annuities are insurance industry products and are not backed by any bank or insured by the FDIC or NCUA/NCUSIF. May lose value. No bank/credit union guarantees. Not a down payment. Not insured by any federal government agency. Can only be offered by a licensed insurance agent.