Investments are just part of a secure financial plan – Campbell River Mirror

It’s hard to resist these advertisements for online self-service investment companies. They’re very tempting — who doesn’t love the idea of ​​low-cost, high-return investments that allow you to retire early? But creating wealth is not limited to profitable investments.

“Investments are only part of the story. One of the biggest struggles people have is thinking that investments are the only way to grow wealth,” says Aaron Robertson, portfolio manager at Alitis Investment Counsel. “Often, my new clients and potential clients simply haven’t learned that there is more to wealth management. I help them understand the various aspects of their financial life.

Choosing steady growth investments is just the beginning. Robertson says you should also work with an expert to develop a savings plan, tax planning strategy, estate planning strategies, wealth protection strategies and more.

“An investment that offers a return of 10% is good. What if we could save you 20% in taxes by developing a better tax strategy? There are many things to consider when trying to grow your wealth.

The steady hand of a wise counselor

Robertson says another common mistake investors make is to panic when markets fall. That’s why he does his best to prepare his clients, and when investments are doing well, he reminds them that downturns happen too.

“The worst thing you can do is take money out when the market is at its lowest,” says Robertson. “When you look at the last major downturn in 2008 or even the shorter dip at the start of the pandemic, people who left their investments alone are much better off now than those who sold in the middle of the downturn.”

Among Alitis clients, who must have at least $250,000 in household assets, most have the ability to ride out market fluctuations and wait for growth to return.

Diversification also helps protect Robertson clients from market fluctuations, and because Alitis offers both private and alternative investments, it’s easier to add more diversification to a portfolio. With a range of investment products managed in-house by the Alitis Investment Committee, it’s easy to make moves with speed and precision.

Aaron Robertson lives with his family in Campbell River, where he has lived most of his life. When he’s not advising his clients on all financial matters, you can find him enjoying the outdoors or coaching his children in a variety of sports.

To make an appointment, call 250-287-4933 or email [email protected] Contact Alitis Investment Counsel at

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